Turn customer needs into your team's mission
The only AI customer-centric tool that actually lets you focus on continuous discovery and maximum business impact.
Stop wasting resources on features that don't stick.
Prioritize with confidence and use powerful customer data to drive growth in the right direction.
Find better opportunities
Develop a deep understanding of customer needs and pain points
Run continuous discovery like a boss with AI to rapidly capture insights, then pinpoint the key opportunities that will drive product growth.
Automated Insights
Built for capturing customer needs, desires and pain points, so you can focus on asking the right questions - not taking notes!
Emerging Themes
Uncover trends in your research 10x faster using the power of AI and save hours of manual analysis.
Journey Mapping
Use contextual data to highlight potential opportunities using journey maps and opportunity solution trees.
Ideate better solutions
Align your team's efforts on the most impactful opportunities
Connect effortlessly to the solution space and align your product team on the solution ideas that are rooted in real customer needs.
Share Insights
Share digestible and easy-to-read customer insight reports in one simple click.
Our blog
Latest blog posts
Tool and strategies modern teams need to help their companies grow.
Andrea Saez
Why your customer journey map is probably failing (and what to do about it)
Most customer journey maps fail because they are treated as static, one-time projects rather than dynamic tools that evolve with user behavior and product changes. This article outlines how you can keep your customer journey map more relevant and up to date.
Discovery
Mark Taylor
Why the impact vs effort matrix sucks for prioritizing work as a product manager
Why prioritizing your roadmap using only 'impact' and 'effort' is no longer sufficient.
Prioritization
Mark Taylor
Building a customer-centric product roadmap for maximum impact
This article discusses how product managers can create a roadmap driven by customer insights, and how this can lead better impact for their customers, and the business.
Discovery